What is the ideal temperature for a cold plunge?

What is the ideal temperature for a cold plunge?

This is a question we get asked all the time, and to manage expectations, we don't stick to one answer.

It all comes down to knowing your audience and the experience you want to create.

Right now we have recovery spaces at 3 degrees, MMA gyms at 4 degrees, and wellness centres at 12 degrees - with everything in between.

What we see below 5 degrees is an intense crowd who want the mental challenge.

There's ego involved, sure, but that's what drives them.

It's mostly younger athletes where the culture celebrates pushing limits - a growing and passionate niche.

Compare that to recovery centres targeting people in their 40s and 50s, those who might be completely new to ice baths.

Set those pools at 3 degrees and they'd dip a toe, decide this world isn't for them, and never return.

These facilities typically run between 8-12 degrees.

As a chiller company, we don't make judgment on whatever temperature you want - we just build equipment that hits your target and holds it steady.

If you're starting a recovery space or adding temperature options, look at your local market.

Surrounded by CrossFit boxes and MMA gyms?

People want that harder mental challenge, so go colder.

Targeting wellness and older demographics?

Start warmer and build confidence.

You just need to match your offering to your ideal market.